Description
A fill-in-the-blanks workbook that takes a small business from buying a domain to being found on Google — domain, hosting, WordPress, writing, design, SEO, Google Business Profile and Google Ads.
Who it is for: Owners who want to build it themselves, and want to do it properly rather than guess.
What is inside
- A one-page plan worksheet that decides everything else
- Buying a .co.za domain at domains.co.za, in your own name
- Choosing South African hosting, and what to insist on
- Installing WordPress and the first ten minutes that matter
- Your site structure — which pages, and what each one is for
- Fill-in templates for writing every page
- Six design rules that stop a site looking homemade
- SEO basics and a keyword map you fill in
- Google Business Profile — usually the highest-return hour you will spend
- Google Ads: whether to, and how to start without wasting money
- Analytics, Search Console and what to look at monthly
- The legal pages you must have, including POPIA
- A full launch checklist and a 90-day plan
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